The Entertainment Industry

The Entertainment Industry

The entertainment and amusement industry in India is at a growing stage currently with more and more developments happening in this industry all across the country. The Indian amusement & leisure industry is estimated to grow by 10 to 12% per annum till 2010.

Bowling Scenario – Worldwide & India

History

  • Bowling has the longest history of any sport originating in ancient Egypt in 5200 B.C.
  • Bowling is a truly universal sport requiring minimal skill levels to begin.
  • Although a sport, bowling retains its family oriented recreational nature.
  • Played by over 110 million people worldwide bowling is the second most popular participation sport in the world.

Size of Industry (Lanes – Industry Size)

  • World-Wide – 240,000 $9.6 billion
  • America – 120,000 $5.6 billion
  • Asia Pacific – 100,000 $3.2 billion
  • Europe/ME/Africa – 20,000 $0.8 billion
  • India – 300 + $ 650,000

Bowling in Asia

  • 2 million people bowl daily over 100,000 lanes across Asia
  • Increasing disposable income levels, demand for quality leisure time and few entertainment alternatives have led to the immense popularity of bowling
  • Bowling is easy to learn and anyone can become a good bowler
  • Bowling centres offer a clean, air-conditioned environment to socialise, in any weather, night or day
  • Bowling requires no investment in equipment with minimal skill levels to begin

Bowling in India

  • The US AID office, as part of their recreation centre in Delhi, introduced bowling to India more than two decades ago. Later this office complex was taken over by ITDC and converted to what is now Qutab Hotel.
  • In 1995 1st bowling center was installed in Qutab by our team with fully automatic bowling equipment which also helped re-launch bowling in Qutab Hotel.
  • Since SSBN has installed over 200 lanes across 18 centres in India, including South Asia’s largest bowling centre, The Bowling CO, with 20-lanes in Bombay. Bowling centres are now present in Delhi, Amritsar, Chandigarh, Jaipur, Kanpur, Surat, Bombay, Bangalore, Chennai, Hyderabad, Indore and Kathmandu. SSBN is also in the process of installing centres in Nepal and Gandhidham, Gujrat.
  • Future trends in the industry point to medium to large centres comprising upwards of 12 lanes in the metros and smaller centers comprising 4-8 lanes in mini-metros and smaller cities.

Popularity in India

  • Economic reforms and liberalization have led to the emergence of a resurgent middle & upper class
  • Nearly 28 million people, a mere 3% of India’s population constitute a ready market for bowling in India
  • They are veritable consumers of goods, services and leisure products and their lifestyle have similarities with affluent consumers worldwide.
  • Based on the above India represents a potential of over 5000 lanes
  • With nearly 300+ installed lanes India already has a base of approximately 45000 people who visit bowling centres with family and friends. This number is bound to grow as the distribution of lanes increases.

Customer profile

  • The top 3% of India’s population (30 million people) is seen as the target audience for bowling, comprising SEC (Socio-Economic Class) A1 & A2. This is as per the NCAER study.
  • The core customer profile would vary through the day as per the following time slots:
    • Noon – 1800hrs School, College kids, Ladies groups
    • 1800 hrs – 2000hrs Executives
    • 2000 hrs onwards Families